Hi there, I’m Ali Baquer. I’m a Toronto-based designer who cares about making things easier for people and crafting a good story.

I’m a product designer with 5 years of experience across various industries (retail, travel, & financial), company sizes (startups & corporations), and products (B2B & B2C).

I build cross-functional relationships and excel in complex, ambiguous situations. I care deeply about the end-user and also love teaching & mentoring fellow designers.

I’m a super approachable and collaborative problem solver. From process to pixels, let’s work together, learn from each other, and create experiences with a high bar for quality.

scroll arrow

My work

PCP Redesign

Redesigning the business cards page on Staples Print to increase revenue by 26%.

UX • UI

View Case Study

Arrow

Discovery Map 

Using Lean UX methods at Sherpa to design a SaaS product from scratch.

UX • UI • Product Dicovery

View Case Study

Arrow

Webapp Experience

Creating an eVisa purchasing experience for travelers using Sherpa

UX • UI • Product Dicovery

View Case Study

Arrow
Mockup of business cards page

User Persona Research

Internal presentation for a user research project at an insurance company.

Product Discovery

View Presentation

Arrow
Mockup of business cards page
ALI
B
A
Q
U
E
R